Lindy
Lindy is an AI assistant platform built to automate work across tools and workflows.
I joined for a focused engagement spanning a trust-focused Security experience, foundational brand guidance, and product marketing exploration.
ROLE
Freelance Senior Brand Designer
TIMELINE
2026 • Five-week engagement
SCOPE
Security experience, brand foundations, marketing design
From information to reassurance
The existing Security page was thorough, but it read primarily as a technical inventory. I reframed it around what customers needed to understand before giving an AI assistant access to their work: control, visibility, data protection, and reliability.
Four rounds, five weeks
The page evolved from a structural wireframe through four full design rounds. Each pass answered a different question: what belonged on the page, how it should flow, how much personality security could carry, and where the system needed restraint.
Making trust tangible
The final experience pairs clear customer promises with the technical proof behind them. Modular sections, focused color, and responsive layouts make dense security information easier to scan across desktop and mobile.
Building the foundation
I was also brought on to establish a practical brand system across messaging, identity, typography, color, gradients, and digital expression. The guide translated those decisions into shared principles the team could continue applying.
Designing for a priority growth channel
Newsletters were a key growth channel during the engagement. I explored a flexible range of product-led and promotional directions, giving Lindy room to communicate clearly without every marketing moment looking or feeling the same.
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