Bloom Farms
Bloom Farms was a cannabis brand based in Oakland, CA, and focused on making high-quality cannabis products feel more approachable, understandable, and easy to bring into everyday life. The category came with a lot of baggage: confusing product formats, changing regulations, retail constraints, and customers who often needed more clarity before they felt comfortable choosing anything.
My work stretched across packaging, product illustration, educational content, merchandise, retail moments, and social design. The goal was to make the brand feel warm and useful at the same time: friendly enough to lower the barrier, clear enough to explain the product, and distinct enough to hold its own in a crowded dispensary environment.
ROLE
Graphic & Packaging Designer
TIMELINE
2020-2021
WHAT I WAS TRUSTED WITH
Making cannabis products feel clearer, warmer, and easier to understand across packaging, education, and everyday brand touchpoints.
SCOPE
Packaging, product illustration, merchandise, social, retail design, educational content, production design, layout
TEAM
April Carter Grant, Evan Thompson, James Mendaros
A little botany, a little brand
Cannabis products can get technical fast. Strain types, product formats, effects, ingredients, and usage details all needed to be communicated clearly without making the brand feel clinical. I created product illustrations and educational visuals that helped explain what people were buying while keeping the tone warm, approachable, and visually specific to Bloom Farms.
A lot to say on a very small label
Packaging had to do a lot at once: meet compliance requirements, communicate product details, feel recognizable on shelf, and still carry the warmth of the brand. Across labels, product packaging, merch, and retail touchpoints, I helped build a visual language that balanced structure with personality. The small details mattered because this was often the first place a customer met the brand.
When the brand got to exhale
Not every Bloom Farms asset needed to explain the product directly. Some pieces were about building a warmer brand world around it.The typographic posters and social graphics gave the brand more room to be playful, seasonal, and human — a softer counterpoint to the more information-heavy product and education work.
Growing clarity in a hazy category
Educational content had to meet people where they were. Some customers were curious but overwhelmed. Some knew the category, but still needed quick product guidance. I designed social and educational posts that translated cannabis concepts into visual formats people could understand quickly, save, share, or come back to later.
✽ JUMP TO ✽
OYSTER ☻LINDY ☻ WAND ☻ WEBER SHANDWICK ☻ PLAYING AROUND